Celebrating Journeys

Sagittarius – The Skybound Pendant

£245.00

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22ct Gold Beaded Bracelet for Women

£280.00

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22ct Gold Armari Collection Ring Band

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22ct Gold Sparkle Drop CZ Hoop Earrings

£365.00

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22ct Yellow Gold Chevron Ring Band

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22ct Sunrise Gold Pendant | Diameter 9mm

Rosettes 22ct Sunrise Gold Pendant | 8mm

£150.00

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22ct Gold | Foxtail Chain | 18 Inches

£870.00

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22ct Sunrise Gold Nose Ring | Rosette Collection

£165.00

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Nov 9

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A celebration of legacies and craftsmanship 💍

We unveiled the PureJewels Lotus Collection at Ainsworth Jewellers (@ainsworthjewel), Blackburn, where 155 years of British heritage met our 75-year journey from Nairobi to London.

Now available online, at our flagship store in East London and Ainsworth, the Lotus engagement ring collection is the first in the world to carry a Digital Jewellery Passport verified by @edinburghassayoffice, marking a new era of transparency in fine jewellery.

#PureJewels #LotusCollection #AinsworthJewellers #CelebratingJourneys #EngagementRings #DigitalJewelleryPassport #BritishCraftsmanship #75Years

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Oct 2

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Happy Dussehra from PureJewels ✨
Dussehra celebrates the triumph of light over darkness and truth over falsehood. It reminds us that every journey, with its challenges and triumphs, shapes who we are. May this day inspire strength, integrity, and renewal in all your paths ahead.

#HappyDussehra #PureJewels #CelebratingJourneys #GoodOverEvil #TraditionAndHeritage

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Oct 1

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22ct Gold Necklaces from our very famous Rosettes Collection at PureJewels. #purejewels #gold #22ctgold #22ct #purejewelscollection #goldjewellery #22ctgoldjewellery #purejewelsluxury

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Sep 10

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22ct gold Necklace, Earrings, Bracelet and Ring from Armari Collection at PureJewels.
#purejewels #gold #22ctgold #22ct #purejewelscollection #22ctgoldjewellery

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Oct 20

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This Diwali, let your gold shine brighter with PureJewels ✨

From elegant everyday pieces to festive favourites where each creation is crafted with care, made to wear, and made to treasure.

Celebrate light, style, and prosperity with us.

#Diwali #PureJewels #GoldJewellery #EverydayLuxury #22ctGold #FestiveStyle #CelebratingJourneys #LondonJeweller

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Oct 18

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What a beautiful Dhanteras at PureJewels 💛

Thank you to everyone who visited, celebrated, and brought home their gold and prosperity today.
Your trust keeps our journey shining year after year.

#Dhanteras #PureJewels #Gratitude #GoldForProsperity #22ctGold #LondonJeweller #CelebratingJourneys #FestiveSeason

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Nov 15

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22ct Gold Rosettes Poncha at PureJewels. #purejewels #22ctgold #gold #22ct #purejewelscollection #goldjewellery #22ctgoldjewellery #purejewelsluxury #purejewelsuk

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Nov 14

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22ct Gold Rosettes Rings at PureJewels. #purejewels #22ctgold #gold #22ct #purejewelscollection #goldjewellery #22ctgoldjewellery #purejewelsluxury #purejewelsuk #fyp

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Oct 14

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22ct Gold Necklace, Earrings and Kadas from Maharani Collection at PureJewels. #22ct #gold #purejewelscollection #goldjewellery #purejewelsuk #purejewelsluxury

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Oct 9

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22ct Gold Rosettes Jhumka’s, Double Ring and Kadas at PureJewels. #22ctgold #rosettes #gold #goldjewellery #purejewelscollection

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Sep 28

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22ct Gold Armari Necklace and Earrings at PureJewels. #purejewels #gold #22ctgold #22ct #purejewelscollection #goldjewellery

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Sep 20

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22ct Gold Armari Necklace, Earrings, Ring and Poncha at PureJewels.
#purejewels #gold #22ctgold #22ct #purejewelscollection

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